After a tremendously successful 2016 where we saw the amount of transactions we closed in the 2ct diamond engagement ring market skyrocket we actively started doing market research to check the levels of service and prices other jewellers were offering to the public and overseas buyers (tourists and international inquiries). We have an incredibly high conversion rate… but you can’t possibly land every single transaction in a specific range, can you? And if you do… why?
We just finished up our yearly Engagement Ring Shopper Survey. Participation was excellent, and we’ve found some interesting shifts in engagement ring shopping psychology. We do have a significant market share (especially in Pretoria) so to keep things objective I eliminated all submissions from email addresses we currently have on record. This includes leads and previous customers.
To ensure our service is top notch I spend about an hour per month on HelloPeter reading what customers of other jewellers are complaining about.
Continue reading Top 20 Complaints About Traditional Jewellers in South Africa
When you’re buying a diamond it’s important to strike a balance between the 4C’s; colour, clarity, cut and carat weight. Keep in mind that diamonds are scarce and you might run into situations where you have to pick one C over another;
A few short years ago choosing an engagement ring was a different (much easier) ballgame altogether.
You would have visited your local jewellery store and taken your pick from a dozen or two engagement rings. These days, thanks to the internet, and with special thanks to the Almighty Google Images and Pinterest you have access to literally millions of designs. You like halo designs? Great. Here are 100 000 ideas.
This gets very tricky very quickly.
So, how do you get en route to that perfect engagement ring design? Continue reading How To Choose The Right Engagement Ring Design
So, who picks the engagement ring design?
Dozens of global and local surveys have broken down survey answers to this loaded question into 3 rather equally sized brackets:
