The ever weakening South African Rand has caused engagement ring prices to increase quite a bit over the last few years. By “a bit” I mean they have pretty much doubled. Whatever your friend paid 5 years ago – you’ll be paying double that today.
Continue reading Engagement Ring Prices – A Guide (2016 Edition)
OK – lets do it…
Most engagement ring shoppers are first time diamond buyers with a very limited knowledge of diamonds. Although most buyers insist on only buying “certified diamonds” these days that’s pretty much where the checks and balances end. At the end of the day – everyone just wants a great deal…
So, a customer buys a diamond ring from a jeweller and rests assured since he received a legitimate looking Post-it™ note sized “independent diamond grading certificate” with his purchase.
Continue reading Not So Independent Diamond Grading Certificates
Whether you like curves or not, there is one curve you can’t avoid: The Buyer’s Learning Curve.
Knock first, walk into my office, open my safe, pick any diamond and I’ll give you a price on it. It’s all for sale. Diamond dealers and jewellers trade in diamonds – no one is investing for the long run. Why then are diamonds being marketed as the greatest investment of all time? Sales talk.
Continue reading Should Diamonds Be Considered An Investment?